Take control of your health
Lifeline Health combines targeted health assessments with personalised daily coaching. Know your numbers, build better habits, track your progress.
How Lifeline works
Three steps to transform your health
Get assessed
Complete body composition, blood tests and lifestyle screening at our stations or through Sameind.
Get your report
A Lifeline doctor reviews your results and meets with you to discuss findings and recommendations.
Start coaching
Download the app for daily action plans, exercise programs, nutrition guidance and progress tracking.
Your health assessment
Targeted screening focused on what matters most
Body composition analysis
Clinical-accuracy body composition measurement — muscle mass, body fat, water balance and more. Far beyond what a scale can tell you.
Targeted blood panel
We test the markers that matter for metabolic health — no unnecessary tests. Maximum insight, best value.
Doctor-reviewed health report
A Lifeline physician reviews your results and prepares a personalised report with your health score and actionable recommendations.
Personal consultation
Meet with your doctor in-person or over video to discuss your findings, ask questions, and get personalised recommendations.
Securely stored in Medalia
All your health data, assessment results, blood tests and questionnaires are stored securely in your personal patient portal powered by Medalia.is.
The Lifeline App
Your health change partner
The Lifeline app brings your assessment data, coaching programs, and daily actions into one place — making real health change simple and sustainable.
Personalised action plans
Daily tasks across exercise, nutrition, sleep and mental wellness — built on your results.
Health coaching and education
Structured programs, educational courses, and a personal coach to guide your journey from day one.
Track your progress
See your health scores improve over time with every check-in and completed action.
Community
Join challenges, earn streaks, and connect with others on the same health journey.
Our approach
What makes Lifeline Health different
Preventive
We focus on catching health issues before they become problems. Regular check-ins and tracking help you stay ahead, not play catch-up.
Data-driven
Every recommendation is backed by your blood work, body composition, and health questionnaire — not generic advice.
Doctor-led
A physician reviews every assessment, interprets your results, and meets with you personally. Medical oversight at every step.
Holistic
We address exercise, nutrition, sleep, and mental wellness together — because real health improvement requires all four pillars working in harmony.
Personalised
Your coaching adapts to your results, your goals, and your progress. No two plans are alike — because no two people are alike.
Our team
The professionals behind your health journey
Victor Guðmundsson
Medical Doctor, Coach, CEO & Co-founder
Victor founded Lifeline to make preventive health accessible. He combines clinical expertise with coaching to help people build lasting health habits.
Mads Christian Aanesen
Medical Doctor, Coach, CTO & Co-founder
Mads leads the technology behind Lifeline — from the app to the health platform. A physician and coach who believes technology should make health change easier.
Vignir Sigurðsson
Chief Medical Advisor, Pediatrician, Ass. Prof. HA
Vignir brings decades of clinical and academic experience to Lifeline, ensuring our programs meet the highest medical standards.
Ragnar Björgvinsson
Legal Advisor
Ragnar advises Lifeline on legal matters, ensuring compliance and protecting the interests of the company and its members.
Snorri Arnar Viðarsson
Business Advisor
Snorri provides strategic business guidance, helping Lifeline grow sustainably while staying true to its mission.
Arna Hrund Baldursdóttir Bjartmars
Nurse
Arna performs health assessments at our stations, guiding members through body composition measurements and vital screenings.
Ragnheiður Perla Hjaltadóttir
Nurse
Ragnheiður supports members through the assessment process, ensuring a comfortable and thorough experience at every visit.
Aníta Adamsdóttir
Nurse
Aníta brings clinical care and a warm presence to our stations, helping members understand their measurements and next steps.
Health Coach
Health Coach
Our health coaches work directly with members on daily action plans, exercise programs, nutrition guidance, and accountability.
Health Coach
Health Coach
Dedicated to helping members build sustainable habits across all four pillars of health — exercise, nutrition, sleep, and mental wellness.
Our partners
The people and organisations behind Lifeline Health
Ready to start?
Choose your path to better health. Get a comprehensive assessment or start coaching right away with the app.